And The Story goes...
The brand Reshamm was established with the intention of expressing love, happiness and confidence through clothes. Founded in 2004, the brand has its studio located in Ahmedabad. Reshamm seeks to achieve a balance between traditional, contemporary and classic sensibility while catering to women, men and kids. The founder Rasshmi's vision was to curate highly customized and tailor-made outfits that fit flawlessly. Reshamm embraces sustainability as an ethos, refurbishing sarees and dresses into contemporary designer wear and using manufacturing waste to create exquisite patches that elevate the outfit above the ordinary. The brand prefers using sustainable, hand-woven and natural dyed fabrics. However, they make all kind of garments as per clients choices and budget.
The Designer
Rasshmi Chhajjer is the face behind Reshamm, a dream that she continues to live and grow. Her vision is to deliver personalized and affordable fashion for all. She has always been passionate about the rich and colorful traditions of Rajasthan and Gujarat and is obsessed by the applique and mirror work which can be seen generously in her creations. She began her journey by creating customized block printing and hand painting artwork. After working from home for several years, she now has her dream space at Bodakdev, Ahmedabad.
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VISION
The vision of the brand is to create an environment that celebrates everything from weaving to fashion. Their goal is to create a platform where artisans can showcase their skills and contribute to the fashion industry in their own unique way. The brand firmly believes that it is important for a dress to not only fit perfectly but also compliment the wearer and make them feel comfortable and confident.
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USP
Studio Reshamm’s unique selling point is Customization. The brand creates outfits that are perfectly tailored to client's needs and preferences. This level of personalization is a key factor that sets Studio Reshamm apart from other brands and resonates with customers who value unique, one-of-a-kind pieces. However Reshamm is now expanding its horizons. It has come up with its Ready-to-wear range which will hit the online selling platforms and are available in multi designer stores. Studio Reshamm specializes in the art of Appliqué work and other traditional hand embroidery. The brand majorly uses natural and pure fabric like linens, flex, khadi, chanderi, moonga and more. It strongly emphasises on craftsmanship and attention to detail.
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Our Team
We have dedicated in-house team of Designer, cutting masters, tailors, hand embroiders, khat workers.